Well, here is confirmation of all of us presumed: An obscene number of HDTVs are bought specifically to watch the Super Bowl:
From the Consumer Electronics Assocation:
Nearly a quarter of high-definition television (HDTV) owners in the U.S. (22 percent) purchased their televisions for the specific purpose of watching the Super Bowl, according to the forthcoming Sports and Technology Study V by the Consumer Electronics Association (CEA)®. No other sporting event comes close to prompting that many purchases of HDTVs. Accordingly, more adults surveyed identify themselves as fans of football (79 percent) than any other sport, including baseball (53 percent), basketball (51 percent), racing (28 percent) and hockey (27 percent).
Super Bowl fans will use both televisions and Internet-connected devices to follow the game. Of the 70 percent of online U.S. adults who plan to follow the game, 53 percent plan to watch live in high-definition and 21 percent plan to watch live in standard definition. Twelve percent will watch clips or highlights broadcast on television, and eight percent will record the game using a digital video recorder (DVR) to watch later. Ten percent of online U.S. adults plan to follow the Super Bowl via social media posts; eight percent will follow news and statistics from the game online; seven percent will watch clips or highlights online; and another seven percent will watch live online.