Cheaper High: Cokehead Rats Like Oreos As Much As Cocaine

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The latest from the lab at Connecticut College proves that rats also like the stuff in the middle. Conn College reports that Prof. Joseph Schroeder and his students have found that rats \”formed an equally strong association between the pleasurable effects of eating Oreos and a specific environment as they did between cocaine or morphine and a specific environment.\” They also found that eating cookies activated more neurons in the brain’s “pleasure center” than exposure to drugs of abuse.\”

Schroeder says that:

Our research supports the theory that high-fat/ high-sugar foods stimulate the brain in the same way that drugs do … It may explain why some people can’t resist these foods despite the fact that they know they are bad for them.

\"rats

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