The National Republican Congressional Committee (NRCC) has launched a digital ad campaign targeting women in Congressional districts across the country, including 5th District Rep. Elizabeth Esty. The ad will run on blogs and websites aimed at women and working mothers and reads: \”Demand Rep. Elizabeth Esty provide more freedom for working moms.\”
The campaign is part of a broader GOP effort to close the gender gap, which in 2012 a Gallup poll found to be the largest on record. It pushes a piece of legislation called The Working Families Flexibility Act which would allow employers to give their employees compensatory time off for working overtime rather than overtime pay. The National Women\’s Law Center, a pro-labor left-leaning women\’s advocacy group opposes the legislation, and says that: \”Instead of providing flexibility, it would take hard-earned overtime pay out of workers’ pockets in exchange for the elusive promise of compensatory time off.\”
In the 2012 election, Rep. Esty won the Working Families party endorsement after primary challenger Chris Donovan pulled out of the race.