Organizers of Gun Appreciation Day, which is scheduled for Jan. 19, are launching a “full media blast” to reach their conservative audience and counter gun control advocates, chairman Larry Ward said Monday. Ward is president of Political Media, a Republican new media consulting firm spearheading the event.
In an email soliciting funds, Ward outlined the advertising strategy (emphasis from original email):
“Our plan involves advertising at all the major outlets that conservatives and those on the fence frequent – like Drudge Report and Fox News – along with the social media sites where the messaging battle about guns is raging.”
Ward explains the purpose of this ad campaign, targeted primarily at conservative viewers, is to reach “potential allies – allies we’re going to desperately need going against Big Media and the liberals’ dirty tricks.”
In a debate where the dynamics of the discussion have changed and public opinion seems to be shifting, such efforts on the part of the gun lobby reflect an attempt to rally their base.