It’s a bit of advice to Congress from company chairman Howard Shultz. He’s telling coffee servers in the D.C. area to add a little something extra to every latte this week:
Rather than be bystanders, we have an opportunity—and I believe a responsibility—to use our company’s scale for good by sending a respectful and optimistic message to our elected officials to come together and reach common ground on this important issue. This week through December 28, partners in our Washington D.C. area stores are writing “Come Together” on customers’ cups.
It’s a small gesture, but the power of small gestures is what Starbucks is about! Imagine the power of our partners and hundreds of thousands of customers each sharing such a simple message, one cup at a time.
Never before have we asked our partners to write something specific on our customers’ cups. These words express the optimism that’s core to the holiday season, to our country’s heritage, and to our Starbucks Mission. This effort is also being amplified by our friends at AOL and Patch who are joining us in activating their hyper-local network of websites to share the “Come Together” message.
My hope is that this simple message will serve as a holiday reminder from Starbucks of the spirit that has always bridged differences and that we all have the power to come together and make a difference during every season of the year.
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6 Responses to Hey Congressman, What’s That Message On Your Starbucks Cup?
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The Starbucks partners should also add: “… but, federal elected and appointed officials, even though the insane, stupid laws you have given us allow you and anyone else to bring guns into our coffee shops, PLEASE LEAVE THEM AT HOME, or better yet, throw them all in the Potomac River.”
they should also add: ‘Charlie Duffy is clearly insane and should be approached with caution’. Coffee might contribute to a mental implosion, potentially harmful to those in the vicinity
I think it’s great! I live in the state where 27 people were killed last week in the school shooting, and if such a simple message as this can make people at least stop and think, that’s something!
Wow man that’s deep. Sometimes in life it’s the little people; baristas, corporate & newspaper hacks who “raise our awareness” with the most hackneyed, cliche’d horse pellets imaginable. We should really all forget our differences and get along. Perhaps over a cup of pricey faux fair trade Joe?
“Please tip me more; I can’t find a real job”.
This from a company that employs every thick in the book to avoid paying taxes…The old Dutch Sandwich and the Double Irish schemes,to name two.
Thanks Starbucks. We know that America can count on you!