It’s a bit of advice to Congress from company chairman Howard Shultz. He’s telling coffee servers in the D.C. area to add a little something extra to every latte this week:
Rather than be bystanders, we have an opportunity—and I believe a responsibility—to use our company’s scale for good by sending a respectful and optimistic message to our elected officials to come together and reach common ground on this important issue. This week through December 28, partners in our Washington D.C. area stores are writing “Come Together” on customers’ cups.
It’s a small gesture, but the power of small gestures is what Starbucks is about! Imagine the power of our partners and hundreds of thousands of customers each sharing such a simple message, one cup at a time.
Never before have we asked our partners to write something specific on our customers’ cups. These words express the optimism that’s core to the holiday season, to our country’s heritage, and to our Starbucks Mission. This effort is also being amplified by our friends at AOL and Patch who are joining us in activating their hyper-local network of websites to share the “Come Together” message.
My hope is that this simple message will serve as a holiday reminder from Starbucks of the spirit that has always bridged differences and that we all have the power to come together and make a difference during every season of the year.