If you thought you’ve never seen so many political commercials, you are right.
A new study by Wesleyan University says that more than 900,000 presidential campaign commercials have been played on both cable television and broadcast stations since the campaign strated. That represents a jump of 44.5 percent since October 2008 and a hike of 43.7 percent from October 2004 when Republican incumbent George W. Bush was running against Democrat John Kerry.
“When all is said and done, 2012 will go down as a record-pulverizing year for political advertising,” Erika Franklin Fowler, co-director of the Wesleyan Media Project, said in a statement. “We’ve already surpassed the total number of presidential ads aired during the entire 2008 campaign – and we still have two weeks to go before Election Day. What is especially striking is that the ads are concentrated on fewer markets than 2008, meaning that a smaller number of Americans have witnessed the onslaught of messages in the race for the White House.”