WWE, the wrestling and entertainment company based in Stamford, issued a press release late Thursday night announcing that it is removing \”dated and edgier footage from digital platforms.\”
The company\’s co-founder and former chairwoman Linda McMahon is locked in a tight race for an open U.S. Senate seat. When she first entered the political arena in 2010, old WWE clips–including one showing McMahon\’s husband, the company\’s current chairman, Vince McMahon, ordering a female performer to get on the ground and \”bark like a dog\”–became fodder for the opposition.
This time, as Linda McMahon makes a second run for the Senate, WWE is taking a more aggressive appoarch to guarding its image.
The full statement by Brian Flinn, WWE senior vice president for marketing and communication, is after the jump.
\”For years WWE has produced programming that is rated PG in primetime, and most recently rated G on Saturday mornings. To better reflect our current family-friendly brand of entertainment, WWE is removing some dated and edgier footage from digital platforms. Some of this footage has been misused in political environments without any context or explanation as to when it was produced. This damages the corporate reputation of our company. WWE is well within its rights to protect its intellectual property for fair use.\”