The newest iConnect store, Naturally Dogs & Cats, is set to open Feb. 27. The store is located at 100 Trumbull St., near Salute.
A ribbon cutting will be held at 3:30 p.m. The store’s grand opening will also feature refreshments and door prizes.
“There are no pet stores in Hartford,” Bob Marshall, the store’s co-owner, told the Courant in October. “I saw a great need for it with all of the dogs walking around in the park. This is a great opportunity for us to test drive it out and see how viable it is.”
Marshall, who runs the shop with business partner John Surmik, said city pet owners had to drive to the suburbs to get their pet supplies.
The grand opening will run from 3:30 to 8 p.m.
The goal of iConnect is to establish businesses for six-month trial periods, in hopes that they will be successful enough to remain open permanently. The store owners qualify for free or reduced rent, plus a subsidy for utility bills.
iConnect is funded in part by a $100,000 grant from a state program working to draw more people into cities and towns through arts and cultural activities. The city also contributed $65,000 toward the effort as part of its federal grant matching program.
Along with Naturally Dogs & Cats, city officials chose three other businesses from a pool of more than 40 applicants: Hartford Prints, a letterpress company; National Exhibitions and Archives, a pop-up museum and print-on-demand gallery; and WNPR, which has opened a pop-up studio for remote broadcasts.