Category Archives: Mass Media in the 2012 Elec.

Sting Like a Bee

by Categorized: Mass Media in the 2012 Elec. Date:

This is a great meme-analysis.  It also needs to be read all the way through because, as Greenwald pointed out on Twitter today, Coates doesn’t stay on one track all the way through.  I enjoy Coates on the Atlantic site, but it might be time for the Times to grab him as a for-real on-the-page columnist.

The shift Coates describes is one we need to watch all the way through. One reason he’s hitting Romney so hard is the old axiom: by the end of your first term, the voters have a fully formed impression of you. You can’t do much to change that. Your resources are better alllocated to changing voters’ impression of the other guy.  Paradoxically, that very effort may change some perceptions of Obama.

 

 

Memecheck #1

by Categorized: Mass Media in the 2012 Elec., Uncategorized Tagged: Date:

I’m starting to pull together material for my fall course at Trinity, and I may as well put some of it here.

How will the media cover the hate issue? And how will those notions about Obama most effectively spread? This lays out the way “You didn’t build that” couples with the notion that Obama is strange and angry. And there’s the notion that Obama rejects exceptionalism.

For Romney the most destructive memes right now are the offshore accounts (which are rather unusual for a presidential candidate). In a lot of ways the negatives on Romney are, at their core, similar to those on Obama — at least in the sense that each man will be painted by the opposition as “different,” “hidden” and unknowable.

The place to watch polls, by the way, is with Nate Silver.