Revolutionary? Us?

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(UPDATE: Commenters — here and ESPECIALLY on my Facebook page have made a compelling case that Connecticut was revolutionary in other ways. I suspect they have now done more collective thinking about this than the people who put together this campaign.)


“Still revolutionary” is not a terrible slogan.

But it’s a very odd choice for a state whose most famous contribution to the American Revolution was Benedict Arnold.

Connecticut does not have the storied Revolutionary history that some other states have,. There are no famous battlefields and not much else to look at.There’s Jonathan Trumbull’s war office, shown here in all its spine-tingling glory. Connecticut was sometimes known as the “provision state” during the war because we were so good at the boring side of war — providing pots and tents and bowls and socks and stuff like that. And Trumbull was a big part of running the finances of the war.

This was not a hotbed of discontent with the crown, not the way Boston was. As in so many other things, we were more plodding and cautious. And in fact, the western part of the state was fairly heavy with Tory loyalists.

Nathan Hale is a good story, but Hale was unheard of during the war. His legend was located and burnished much later, partly because Connecticut and Yale seemed light on good revolution stories.

So, we wouldn’t have to be all that revolutionary to be still as revolutionary as we used to be.

Source for photo here.

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13 thoughts on “Revolutionary? Us?

  1. Gil Gigliotti

    May I suggest:

    Still stable.
    Still still.
    Still quiet.
    Still steady.
    Still solvent (or not!)

    Or, maybe, simply:

    Still Connecticut!

  2. Bob

    I read it more broadly than the Revolutionary War. Maybe they mean things like a revoultionary approach to manufacturing (Colt); or literature (Twain, Stowe,Stevens) or aviation (Pratt & Whitney), or women in politics (Grasso). I agree. Not a bad slogan. I thought the commercial was well done with high production values. And its a far cry from beinf deleted from the tourism map of New Engalnd. Those who are overly critical are finding the dark cloud in the silver lining. Lighten up, folks. At least we’re trying!

    1. Richard

      Bingo! Malloy tied it into the Sexual Revolution, 1965’s Griswold v Connecticut contraception decision, and Gay Marriage.

      The gay tourist dollar! Now I get it.

      “Make it in CT” was better for the manufacturing double entendre thing. And that was too risque?

      Give me your tired, your poor,
      Your huddled masses yearning to breathe the free air of CT’s sexual revolution!

  3. William Hosley

    I agree with Bob. “Still Revolutionary” makes a point – and not mainly related to the American Revolution – that CT is a long stream of innovation and ingenuity. That said, is there something in the formula that requires a 30 second spot like this to spend more than half its seconds showcasing the audience we imagine as much as the stuff worth seeing? A clip on the CT coast that overlooks New Haven, New London, Stonington, Guilford (Thimble Islands) and Greenwich is missing too much. The only discernible destinations are Mystic Seaport and the Aquarium.

  4. Sarah Griswold

    Connecticut did have the first deliberate (successful) attempt to separate Church & State during the Rev. War which is unaccountably constantly overlooked, even, dare I say it, by its supporters. Glebe House Museum in Woodbury, one of the important provision towns.

    1. DrHunterSThompson

      and we recently had another separation between state and church as Pastor Will dove off the air from the sinking ship that is john g wilson-foley rowland.

  5. Richard

    John Brown is a mouldering in the grave.

    The 5th Districts most famous revolutionary. The father of American terrorism was born in Torrington in 1800 and later went to the Morris School.

    I think Torrington has an empty lot to commerorate John Brown’s a mouldering. Glory, Glory Alleluia.

  6. Cliff Hirtle

    I hate to complain, but this is bad.


    Critical to marketing in the modern era is authenticity. This is not authentic to CT, but comes across as this continued and increasingly desperate-looking attempt to convince ourselves we are more than a bedroom community for NYC, Boston, and Providence. Others more equipped can better argue the case as to whether CT was ever revolutionary two hundred years ago.

    Frankly, I am less concerned about whether CT was *once* revolutionary, but how authentic is the revolutionary label now and in the future? How far of a stretch is CT: Revolutionary from the CT: Day-Day? How likely is someone living in California 5 years from now saying, “Man, I really need a change of place from stuffy, boring, status-quo state… time I move on to the revolutionary state of Connecticut!”

    Brands that stick are those that have at least enough truth in them to resonate, to sound both familiar and possible enough to lift one’s faith up and ultimately make_them_believe in a mission, purpose, or place.

    Why is CT so afraid of being what it is:
    – New England’s Bedroom
    – The Connector (between Boston and NYC)
    – Rolling Hills State
    – The Economic Bipolarists

  7. Ray

    This is the 21st century, not the 1800’s. This slogan will not reach young and innovative companies looking for a place expand, nor will it draw tourists interested in an exciting place to visit or live. We need a slogan that speaks to todays generation and companies.Frankly,the Revolutionary slogan says, “we are stuck in the past,” not innovating for the future.

  8. Fuzzy Dunlop

    What a brilliant tourism campaign… nothing says “revolutionary” like string orchestras, long shot views of sunsets, steam trains, iron bridges, wine cellars and crumbling castles!

  9. equality 7-2521

    Connecticut: Ho-Hum.
    Actually Ct did make very significant contributions to the drafting of the Declaration of Independence and Constitution as well as saving the day by providing Washington’s troops with beef when they were starving at Valley Forge. Had we not provided the cattle, the revolution could have collapsed. Inventions & improvements to such, the colt repeating firearm, Pope automobiles & bicycles, helicopters as well as so much more sprang from Ct. minds. Maybe even the first flight. And lest we forget, the revolutionary Colin McEnroe Show. We also build the best damn outhouses this side of the nineteenth century here.

    Yeah, the revolutionary slogan fits, but if your a part of it, in the midst of the excitment, its Connecticut: Ho-Hum, as usual.

  10. John R. McCommas

    How about this motto: Connecticut: a lousey place to get murdered; try Texas.

    I like it!

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