One of the Connecticut companies involved in the new branding campaign — supposedly — is MediaStorm in Norwalk.
As one might expect with the launch of a huge new initiative, MediaStorm exploded yesterday with …nothing. “Nothing” is a tricky concept with MediaStorm, because the company’s Twitter account has lain dormant since last July. Its Facebook page has been inactive for a similar amount of time. The company has not posted any “news” to its own website since January of 2011. It does not list the state or the lead agency, Chowder, among its clients.
So …it’s a media company that doesn’t do media? Kind of a zen thing? A front for U.N.C.L.E.? Loki’s East Coast office?
One of their slogans is “Creating actionable results.”
Might want to get out the dictionary for that one, boys.
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8 Responses to Storm?
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My favorite Chowder Inc. story: They picked up the whole staff, went to the Cayman’s and filmed an 88-minute film (“Cayman Went”) for release as a serious theaterical release even if the whole purpose was the Cayman’s as a product placement in the film and to use the footage as source for Cayman advertising ads in various forms of media (print, TV, radio, etc).
It reads like the type of thing I come up with in a bar after a couple beers.
And yes, the film is listed at IMDB and played in several large cities.
I would prefer Malloy held the “CT Branding Music and Film Festival” where the top online entries as judged by CT voters would come to Hartford and display their wares and sing their songs for a weekend before awarding the winner a couple mil.
You came up with a movie idea in a bar and actually saw it through to the end?
Guess MediaStorm is so revolutionary they believe in OLD media. So does that mean that CT is “still revolutionary” in a 1776 kind of way?
If the bad news is that MediaStorm hasn’t updated the copyright on its website, the good news is that they apparently had all of their leaders’ portraits drawn by Alex Ross: http://www.beyondhollywood.com/uploads/2010/09/Alex_Ross.jpg
As Ted Nugent would say, ya gotta love that.
MediaStorm does most of their promotion via hand-pressed pamphlets. It’s part of their “Revolutionary” thing.
Media Storm is largely owned by venture funds and private capital these days as part of an aggregation strategy gathering a portfolio of travel-based ad services under one roof.
http://tinyurl.com/cjvh6xy
I think the Chowder site is lousy too when you start digging into the subpages like People and play wth the graphics. Very shoddy.
Typical of many advertising companies that largely outsource production contracts as needed.
B2B sites aren’t how the deals are made.
I refuse to infer anything from the common Norwalk connections of MediaStorm and Gov Malloy. I do, however, look forward to revelling in whatever inferences anyone else would care to draw.
What common connection?