Health Exchange Markets To Young Adults With Concert Ticket Sweepstakes

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Access Health CT is hitting the concert scene again this summer, looking for young people who want to know about health insurance coverage.

Despite the odd juxtaposition — talking insurance right before a rock or hip-hop concert — a marketing team that worked last summer for Access Health CT was busy answering questions before concerts at Xfinity Theatre (the Meadows) in Hartford.

This year, Connecticut’s public health insurance exchange is adding a new element: a sweepstakes with a chance to win concert tickets throughout the summer.

To enter, people have to “like” the Access Health CT Facebook page and click on the “enter to win” tab. Access Health CT requires a name, phone number and e-mail address, and people can choose if they want to receive updates and information via text message or e-mail regarding the health insurance exchange.

The exchange will pick four winners for each concert, and each will receive two tickets before the show. The first concert in the series is this weekend, Rascall Flatts with Sheryl Crow and Gloriana at Xfinity Theater in Hartford.

“During our first open enrollment period we found that Connecticut residents, especially those in the 18-35 age brackets, responded really well to this outreach initiative,” Access Health CT’s chief marketing officer, Jason Madrak, said in a statement.

Access Health CT is one of the state-based health insurance exchanges where people shop online for coverage. It is an element of the Affordable Care Act passed by Congress in 2010.

“Our marketing plan, which includes social media, educational forums and media advertising, are aimed at making it as easy as possible to learn more about the health care coverage available through Access Health CT,” Madrak said.

About Matthew Sturdevant

Full-time staff journalist at The Hartford Courant and magazine freelancer with a master's degree in writing from Dartmouth. My work has appeared in The Los Angeles Times, The Chicago Tribune, Taiwan News, The Baltimore Sun and many other news sources. My blog has been referenced by Politico.com, the Kaiser Family Foundation, the Georgetown Law Library and a number of organizations in healthcare and business. Sturdevant’s blog is "a well-written wealth of ideas," said The Donald W. Reynolds National Center for Business Journalism, (businessjournalism.org, May 18, 2011). I have experience writing for newspapers, magazines, Web sites and blogs as well as shooting and editing video. I made regular appearances on news-talk radio and on the NBC affiliate station in Corpus Christi, Texas. I made occasional appearances on the Fox affiliate in Connecticut promoting Hartford Courant articles.

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