Access Health CT is hitting the concert scene again this summer, looking for young people who want to know about health insurance coverage.
Despite the odd juxtaposition — talking insurance right before a rock or hip-hop concert — a marketing team that worked last summer for Access Health CT was busy answering questions before concerts at Xfinity Theatre (the Meadows) in Hartford.
This year, Connecticut’s public health insurance exchange is adding a new element: a sweepstakes with a chance to win concert tickets throughout the summer.
To enter, people have to “like” the Access Health CT Facebook page and click on the “enter to win” tab. Access Health CT requires a name, phone number and e-mail address, and people can choose if they want to receive updates and information via text message or e-mail regarding the health insurance exchange.
The exchange will pick four winners for each concert, and each will receive two tickets before the show. The first concert in the series is this weekend, Rascall Flatts with Sheryl Crow and Gloriana at Xfinity Theater in Hartford.
“During our first open enrollment period we found that Connecticut residents, especially those in the 18-35 age brackets, responded really well to this outreach initiative,” Access Health CT’s chief marketing officer, Jason Madrak, said in a statement.
Access Health CT is one of the state-based health insurance exchanges where people shop online for coverage. It is an element of the Affordable Care Act passed by Congress in 2010.
“Our marketing plan, which includes social media, educational forums and media advertising, are aimed at making it as easy as possible to learn more about the health care coverage available through Access Health CT,” Madrak said.