Vantis Life Reports New Recurring Premium Up 18 Percent Last Year

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Vantis Life Insurance Co. reports that its new, recurring premium was just more than $4 million in 2012, an 18 percent increase from the year before.

Vantis, based in Windsor, sells life insurance products through banks, credit unions and brokers across the nation, though much of the growth has been east of the Mississippi. The company has about 85 employees.

A significant amount of the growth last year was from sales at new banks offering Vantis life insurance products, and more sales through TD Bank, which expanded its number of agents, said Craig Simms, senior vice president of marketing at Vantis Life.

The fastest growth at an existing account is Vantis life policies sold through Astoria Federal Savings in Queens and Long Island, N.Y.

“They almost doubled their business last year with us,” Simms said.

Even though foot traffic to bank branch offices has been down for 20 years during the rise of online banking, middle-income families still make important transactions at the bank office, Simms said.

The life insurance Vantis is selling through brokers is to retiree in their 60s. Two products are selling well to retirees — a guaranteed-issue-final-expense policy, which pays upon the policyholder’s death, and a simplified-issue term policy. Some people over age 60 have a lot of debt, and the simplified term policy, which might last 10 years, would cover debt perhaps related to putting a child through college, for example, Simms said.

“We have seen new life insurance premium volume increase significantly from larger banks and mid-sized banks, some of which are the preeminent sellers of life insurance among all banks nationally,” Simms said.

About Matthew Sturdevant

Full-time staff journalist at The Hartford Courant and magazine freelancer with a master's degree in writing from Dartmouth. My work has appeared in The Los Angeles Times, The Chicago Tribune, Taiwan News, The Baltimore Sun and many other news sources. My blog has been referenced by, the Kaiser Family Foundation, the Georgetown Law Library and a number of organizations in healthcare and business. Sturdevant’s blog is "a well-written wealth of ideas," said The Donald W. Reynolds National Center for Business Journalism, (, May 18, 2011). I have experience writing for newspapers, magazines, Web sites and blogs as well as shooting and editing video. I made regular appearances on news-talk radio and on the NBC affiliate station in Corpus Christi, Texas. I made occasional appearances on the Fox affiliate in Connecticut promoting Hartford Courant articles.

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