The Difference between the D.C. Job Market and the Hartford One

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The Washington Post had a  story  this week about a public relations software company in the D.C. suburbs which is having such a hard time finding copywriters, salespeople, software developers, marketers and so forth that it sponsored a free lunch at a pizza truck in downtown D.C. for diners willing to part with a business card.

It also sponsored discount beers at a D.C. bar during a football-related party.

One of the company’s problems may be the terrible traffic in the D.C. region — Vocus is outside the Beltway, and the locations where it held the recruiting events, while just 15 miles from the office, are easily 45 minutes to an hour’s drive each way. The city also has many households where no one owns a car.

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