Another restaurant chain is jumping into the Hartford-area burger wars with what they say is a new twist on fast food.
Boston-based b.good, whose menu features locally-grown produce and free-range meats, expects to open the first Hartford location July 17 at the Shops at Somerset Square in Glastonbury.
The opening is part of a franchise expansion that will bring four locations to the Hartford area and five to eastern New Hampshire in the next five years.
“As far as the burger market goes, this concept is different,” Rob Brown, a partner in the franchise, told me today. “There is enough to differentiate us from the pack.”
Brown said he and his partner are actively negotiating for space in Canton. They also are interested in West Hartford in the Westfarms area.
See a video from the b.good website:
Brown and his partner, Dennis Pedra chose Hartford because Pedra was involved with the openings of Chili’s, Bertucci’s and On the Borders in the Hartford area while president and chief executive officer of the N.E. Restaurant Co.
b.good offers burgers whose beef, chicken and turkey are ground and packed at the restaurant. Fries are cut by hand and baked, not fried, in a convection oven, Brown said.
Brown said the partners are now trying to reach agreements with local farms for produce and local makers of ice cream.
Burgers will start at about $6.95, with extra charges for toppings such as bacon and cheese, Brown said. The menu also will offer combination meals, he said.
The chain, founded in 2004, has nine corporate-owned locations in Boston and a franchise in Shrewsbury. b.good plans to have 50 locations open by 2015 and is targeting the entire East Coast.