Five days before Friday’s opening day at Fenway Park, Foxwoods Resort Casino said Monday it upped the ante on its Red Sox advertising package, taking “center position signage” on the Green Monster in left field.
The sign on the iconic wall is part of a new agreement between Foxwoods and Fenway that runs through 2018. Terms were not disclosed.
This year marks the eighth year in which the Connecticut casino has been an “official partner” with Fenway and the Sox — and it’s all the more crucial now that Foxwoods will face more competition from Massachusetts gaming resorts. Foxwoods vied for the Boston area casino license with a $1 billion proposal in Milford but was defeated by residents of that town in a referendum.
Now Foxwoods is in a partnership hoping to build a casino in Fall River, vying for the Massachusetts license in that part of the state — a decision that’s months away.
“We believe the Red Sox are one of the finest organizations in professional sports and like Foxwoods, provide unique, once in a lifetime experiences for its guests,” said Foxwoods Resort Casino CEO Scott Butera in a written release. “The ‘Green Monster’ is the most iconic element of any stadium in the world.”
Even Yankee fans can’t argue that point, especially now that the center field monuments are
Foxwoods will have other Fenway visibility, including promotions. But the main Green Monster ad won’t be unveiled until Thursday.
In addition to its Fenway Park deal, Foxwoods has been an active advertiser in New York Yankees broadcasts, including its current status with the Yankees Radio Network.