Where’d the puppies go?
Weeks after airing what might be the feel-good ad of the 2014 campaign season, featuring hordes of tail-wagging dogs, Mark Greenberg has returned to the a
irwaves with a considerably harsher message aimed at 5th District Congresswoman Elizabeth Esty.
In “Disturbing Patterns,” Greenberg, the Republican challenger, draws historical parallels to portray Esty as a politician who supports higher taxes and lobs false attack ads. In firing that salvo, Greenberg stays mostly — but not entirely — within bounds.
about barking dogs and we know that gubernatorial longshot Joe Visconti packs heat and rides horses. But neither of those spots had measurable claims that could be addressed in this space.
from both sides to be generally accurate, even when they lack context or rely heavily on opinion — which doesn’t lend itself to fact-checking.
we’ve found that one side or the other didn’t get the story exactly right — though usually without veering so far from the truth as to earn an unfavorable rating.
downside: Officeholders create an inescapable trail of policy decisions and are typically linked to the fortunes — and certainly the misfortunes — of their dominions during their terms.
on topics or themes the candidates may be reluctant to directly address.