The Super Bowl game between the Ravens and the 49ers was barely minutes old when former Simsbury residents Ben Holst and his wife Katie, were celebrating in Atlanta, Georgia.
And it had nothing to do with football. It had all to do with the 2013 “Crash the Super Bowl” contest sponsored each year by Doritos.
“My wife and I were just sitting here watching the game,” said an excited Holst who was reached Sunday night at his Atlanta home. “Even if we don’t win the big prize it is amazing that so many millions of people are seeing our ad. It so caught me off guard when I saw the ad come on so early in the game.”
“Goat 4 Sale” was one of the two finalist ads to be aired on the mother of all nights when it comes to advertising and of course, football. It is the comical tale of a snack food-obsessed pet goat who, when denied his Doritos fix, turns on his owner. Five ads were chosen as finalists but it was not revealed ahead of time which two would actually be aired.
The 30-second goat ad was created by a team that include Holst, fellow former Simsbury resident, friend and business partner Jeremy Gilbertson and Georgia director Ben Callner.
One of the Doritos ads that appeared during today’s game was selected by the Doritos team and the other by an America votes contest that ran on Facebook the past few weeks. Whichever filmmaker has the highest-ranking commercial on the USA Today Ad Meter ranking will receive a million dollars and a job working with famed director Michael Bay on Transformers 4.