No matter the size, no matter the demographic, the sassy shapewear went from fad to mainstream and it’s not going away.
And now, New England’s first Spanx store has opened at Westfarms Mall.
Spanx, in case you don’t know, is the brand name of that slimming shapewear developed by Sara Blakely, the now 43-year-old self-made billionaire who has made what you wear under your clothes a household (and dressing room) word.
Ans she didn’t stop there. Blakely has expanded the line to include apparel, swimswear, men’s underclothes , tights, leggings and is poised to add jeans as well as she begins launching her stand-alone stores across the nation.
But why Connecticut as the first New England location? She says customers in this area of New England are among her “biggest” followers.
Blakely talked with Java earlier this week and weshare it all here.