Tag Archives: Doritos

No $Million But Simsbury Guys Relish Awesome Ad

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doritoSimsbury High School grads Ben Holst and Jeremy Gilbertson may not have won the million dollars in the annual Doritos “Crash the Super Bowl” ad competition, but they did get some really good exposure when it comes to the kind of work they do.

The ad “Goat 4 Sale,” created by the two with director Ben Callner, was one of two submissions in the online Doritos contest that was aired during the Super Bowl, considered the primo super showcase for ads.

Theirs aired early on in the game between the winning Ravens and the 49ers. In the USA Today Ad Meter contest, based on online votes, “Goat 4 Sale” ranked seventh overall when it came to viewer popularity.

But it wasn’t good enough.

Doritos only pays out the $1 million top prize and other cash prizes if the snack chip ads grab the one, two or three top rankings based on votes.

According to USA Today, the second Doritos finalist that aired, “Fashionista Dad” ranked a bit better at fifth in overall popularity. First, second and third place winners respectively were Anheuser-Busch “Horse and Trainer Reunited,” Tide’s “Miracle Stain” and RAM’s “Farmers” featuring Paul Harvey’s voice.

But Holst, a University of Georgia graduate who owns the Atlanta-based audio production and music composition company that worked on the 30-second ad, was still happy. Especially when he and his wife, Katie, tuned into the game and saw the ad within the first few minutes of play.

“I’ve never been a sports guy but just seeing the ad on TV caught me off-guard,” said Holst. Doritos did not alert the five finalists ahead of time as to whose ads would be shown. “Just that the ad aired before millions of people was exciting.”

Simsbury Men Make It To Super Bowl Prime Time

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The Super Bowl game between the Ravens and the 49ers was barely minutes old when former Simsbury residents Ben Holst and his wife Katie, were celebrating in Atlanta, Georgia.

And it had nothing to do with football. It had all to do with the 2013  “Crash the Super Bowl” contest sponsored each year by Doritos.

“My wife and I were just sitting here watching the game,” said an excited Holst who was reached Sunday night at his Atlanta home. “Even if we don’t win the big prize it is amazing that so many millions of people are seeing our ad. It so caught me off guard when I saw the ad come on so early in the game.”

“Goat 4 Sale” was one of the two finalist ads to be aired on the mother of all nights when it comes to advertising and of course, football. It is the comical tale of a snack food-obsessed pet goat who, when denied his Doritos fix, turns on his owner. Five ads were chosen as finalists but it was not revealed ahead of time which two would actually be aired.


The 30-second goat ad was created  by a team that include Holst, fellow former Simsbury resident, friend and  business partner Jeremy Gilbertson and Georgia director Ben Callner.

One of the Doritos ads that appeared during today’s game was selected by the Doritos team and the other  by an America votes contest that ran on Facebook the past few weeks.  Whichever filmmaker has the highest-ranking commercial on the USA Today Ad Meter ranking will receive a million dollars and a job working with famed director Michael  Bay on Transformers 4.


Super Weekend, Super Bowl, Super Groundhog Hartford

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Today, Jan. 31, take a ride south to New Haven where its popular “Flights of Fancy,” a wine tasting and shopping event returns from 4 to 8 p.m. Sponsored by The Wine Thief and The Study Hotel at Yale, the event includes  in-store wine tastings, special discounts and  giveaways at over 25 downtown shops.

Or head over to the New Britain Museum of American Art where you can fill your mind and your stomach at the Toulouse-Lautrec exhibit there. Former “Hell’s Kitchen” contestants, Van Hurd and Kevin Cottle (now both with Jordan Caterers)  are hosting a series of French wine paired dinners at the museum to highlight the exhibit and the food of Georges Auguste Escoffier. There is still one more dinner after tonight’s two-hour event. Reservations are necessary. For more information call 203-272-8213

Former talk show host, author and director Phil Donahue will be attending a showing of his war documentary, “Body of War” at the Ridgefield Playhouse Friday, Feb. 1. The movie starts at 7:30 p.m. followed by a Q & A with Donahue. Admission is $10 for adults, $7.50 for seniors and $5 for students.

salute_opt If you haven’t taken advantage of it yet, there is still time to inhale those $20. 13 taste of Hartford bargains that continue to Feb. 3. Go to tastehartford.com for a list of participating restaurants and prices.

Fun, entertainment, exhibits, prizes will be featured at the annual BIG Y “KIDS FAIR” , Feb 2 and 3 at the Connecticut Convention Center in Hartford. the two-day event includes pony rides, a petting zoo, product samples, entertainment celebrity appearances, rides and family activities. Saturday hours are 10 a.m. to 5 p.m. On Sunday the fair will be open from 10a.m. to 4 p.m. Adults $8, kids are free.

ghogLonging for spring? Six weeks away or around the corner? There is hope that on Saturday, Feb. 2,  Connecticut’s new state groundhog will tell us spring is around the corner at the Lutz Children’s Museum in Manchester.

The museum’s  “Connecticut Chuckles VIII” will let us know beginning at 6 a.m. when Lt. Gov Nancy Wyman  “swears in” the new state groundhog.  Shadow reading is scheduled at about 6:55 a.m. There will be coffee and for those who want to stop by and be the first to find out what Chuckles predicts.

goats--wfsb_244x183[1]Feb. 3 is  Super Bowl Sunday and if football isn’t your thing, (especially since  the Pats won’t be there) tune in to see the ads and find out whether two former Simsbury residents, Ben Holst and Jeremey Gilbertson,  and their Dorito ad make it to primetime. (By the way, what is it about Simsbury and goats? Remember this?


bred2And don’t forget Wednesday, Feb. 6 when the Greater Hartford Arts Council hosts its annual Big Red for the Arts at The Society Room in Hartford. Considered Greater Hartford’s premier food and wine fundraising event, the evening features  dishes from top area restaurants and wines and spirits from around the world. The event opens at 6:30 p.m.  with tickets $100 each or $375 for a party of four. For $175 per person, you can attend the VIP vintage wine tasting that begins at 5:30 p.m.


Simsbury High Grad With A Possible Super Bowl Ad

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In 1995, Simsbury High School senior Ben Holst was a self-described crazy guy who sat at different lunch tables, loved the annual Battle of the Bands competition and performed in some one-act plays.

doritoNow the University of Georgia grad and owner of an Georgia-based audio production and music composition company is part of a group on the cusp of advertising fame.

Holst, along with friend, business partner and fellow Simsbury High alum Jeremy Gilbertson and Georgia director Ben Callner, have produced a 30-second ad that is one of five finalists in a Doritos “Crash the Super Bowl Competition” online fan contest. The winning entry will be aired during the Feb. 3 Super bowl.

“We aren’t going to know who wins until that day when it appears on tv,” said Holst, who explained the winner will be determined by online votes. “As far as exposure, an ad during the Super Bowl is as good as it gets when it comes to advertising. It’s better than having your song played on the radio.”

wifeTitled “Goat 4 Sale,” the very funny ad features a goat that eats through more than one hundred of bags of Doritos much to the annoyance of its owner who hides the snacks and prepares to sell the goat. (Java won’t spoil the ending.)

Married to Simsbury native Katie Colpitts, Holst, whose parents Jim and Valarie Holst still live in Simsbury, is asking Connecticut and beyond to cast the allowed two votes per day to help the group win.

“I was lucky that in high school. Simsbury had a great electronic music program,” he said about his interest and career in the business. “Simsbury High is where I cut my teeth thanks to chorus director Steve Barnicle who was encouraging and let us mess around with electronic music before it was popular.”

And while Holst has done other work with Callner, he admitted this piece was different in that it included a new craving for the salty snack food.

“Actually we like Doritos, especially since we listened to Doritos crunches for over 20 hours in the recording studio to finalize the 30 second piece,” he said laughing. “You listen to it long enough and you get hungry for them.”

While Callner will be at the Super Bowl, Holst said he and Gilbertson will be hosting a bowl party in Georgia where the game will be more about the ads than the showdown between the San Francisco 49ers and the Baltimore Ravens.

Actually neither team he was rooting for made it to the Super Bowl, said Holst, admitting he was hoping for Atlanta Falcons to make the grade with the New England Patriots as his back-up team.

To see “Goat 4 Sale” and cast votes by Jan. 29 go here.