The state’s new branding slogan “Still Revolutionary” won three Adrian Awards for its new brand campaign. The awards wer presented by The Hospitality, Sales and Marketing Association International (HSMAI) and are awarded to recognize excellence in advertising, public relations and digital marketing specifically tailored for the hospitality, travel and tourism industries. The Connecticut campaign received a gold award for television creative, silver for digital marketing and bronze for repositioning.
“We are honored that the Adrian Awards recognized the value of our new brand. And we’re thrilled that results from our ad tracking study demonstrate that the still revolutionary campaign is working and inspiring people to visit the state of Connecticut,” said Randy Fiveash, Director of Tourism.
Connecticut’s Department of Economic and Community Development (DECD) and its Office of Tourism recently unveiled new advertising results that demonstrate the state’s $15 million investment in the still revolutionary brand and tourism marketing campaign is having a positive effect.