One of six Oscar Mayer Wienermobile’s is visiting Connecticut this week, driven by two self-described Hotdoggers whose job it is, is to spread brand awareness across the country. The vehicle is a corporate icon that dates back to the 1930′s, and serves to spread not only company brand awareness, but according to the two drivers of the unique vehicle, also spreading “miles of smiles.” “You can’t help but to smile or laugh when you see it, says Sam Blum, one of the two drivers.
Becoming a “Hotdogger,” which is what a driver is called, is competitive, says Blum. Over 1,200 recent college graduates apply during a recruitment drive by the company. The twelve drives win a one year contract, to travel with another driver, and travel the country promoting the brand. One of the drives, Cokie Reed, a graduate of the University of Texas, says she likes seeing so much of the country. Reed said she played basketball in college, and had the “pleasure,” of guarding UConn’s Tina Charles, when the teams played in San Antonio.
The Wienermobile has been in the state for a few days, and their last stop in Connecticut will be Saturday January 11, from 10am to 3pm, at the New London Commissary on 484 Crystal Lake Rd, in Groton.