Oscar Mayer Wienermobile Visits Connecticut

One of six Oscar Mayer Wienermobile’s is visiting Connecticut this week, driven by two self-described Hotdoggers whose job it is, is to spread brand awareness across the country. The vehicle is a corporate icon that dates back to the 1930′s, and serves to spread not only company brand awareness, but according to the two drivers of the unique vehicle, also spreading “miles of smiles.” “You can’t help but to smile or laugh when you see it, says Sam Blum, one of the two drivers.

Becoming a “Hotdogger,” which is what a driver is called, is competitive, says Blum. Over 1,200 recent college graduates apply during a recruitment drive by the company. The twelve drives win a one year contract, to travel with another driver, and travel the country promoting the brand.  One of the drives, Cokie Reed, a graduate of the University of Texas, says she likes seeing so much of the country. Reed said she played basketball in college, and had the “pleasure,” of guarding UConn’s Tina Charles, when the teams played in San Antonio.

The Wienermobile has been in the state for a few days, and their last stop in Connecticut will be Saturday January 11, from 10am to 3pm, at the New London Commissary on 484 Crystal Lake Rd, in Groton.

Russell Guerin, of West Hartford, gets his photo taken by Sam Blum, one of the two drivers of the Wienermobile. Blum, of Maryland and a recent graduate of The University of Maryland, volunteered to use Guerin's own camera so he could have a souvenir of himself with the unique vehicle. Blum, a self described Hotdogger, works for Oscar Mayer, traveling the country and spreading brand awareness.

Russell Guerin, of West Hartford, gets his photo taken by Sam Blum, one of the two drivers of the Wienermobile. Blum, of Maryland and a recent graduate of The University of Maryland, volunteered to use Guerin’s own camera so he could have a souvenir of himself with the unique vehicle. Blum, a self described Hotdogger, works for Oscar Mayer, traveling the country and spreading brand awareness.

VIEW MORE

Posted in Richard Messina, Uncategorized. RSS 2.0 feed.
The Courant is using Facebook comments on stories. To comment on courant.com articles, sign into Facebook and enter your comment in the field below. Comments will appear in your Facebook News Feed unless you choose otherwise. To report spam or abuse, click the X next to the comment. For guidelines on commenting, click here.