Chocolate giant Hershey is taking on Nutella with its own version of a chocolate hazelnut spread.
(The Hershey’s line also includes chocolate and chocolate with almonds flavors. Spreads retail for $3.79.)
It’s no surprise that Hershey is looking for a taste of the chocolate hazelnut spread market. Nutella sales in the U.S are more than $240 million a year
Hershey fired the first shot in the chocolate battle with a press release touting “the genuine chocolate flavor that only Hershey can deliver.” The company is promoting its new products with pairing ideas and recipes at www.hersheys.com/Spreads and a social media campaign, #SpreadPossibilities.
Are you a Nutella fan? Would you try the new Hershey’s spreads?