H&M Launches Online Shopping Site

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Cheap chic retailer H&M has finally arrived at the after-hours shopping party.

Swedish company Hennes & Mauritz launched its U.S. e-commerce site, “H&M Shop Online” (hm.com) on Aug.1. The e-store features the same merchandise as in-store stock, including ladies, men’s, teens, plus-size and children’s clothing and accessories, along with exclusive “online-only” items. (H&M has seven stores in Connecticut, including locations in Farmington and Manchester.)

The launch also debuts H&M Home. The collection, available only online, includes towels, bed linens, curtains and other home textiles and accessories – all in H&M’s signature trendy colors and prints.

“We are thrilled to launch online shopping in the U.S.,” says Daniel Kulle, U.S. President for H&M in a press release. “This significant milestone fully rounds out H&M’s multichannel offering.  Along with close to 300 stores, our U.S. customers will now have twenty-four hour access to the best of our fashion and home collections via their computers, smartphones, and tablets from anywhere in the U.S.”

To promote the site, H&M is offering U.S. customers exclusive online pre-shopping of its Paris Show Collection. Presented first on the runway during Paris Fashion Week, the line debuts globally on Sept. 5, but U.S. customers can shop the collection by visiting hm.com on August 22.

At hm.com, customers can sign up for email notices of exclusive offers and interact with both H&M and fellow customers on social media.

Additional information is available at hm.com and @hmusa on Twitter. Social media updates are tagged #HMShopOnline.