Starting today, Starbucks customers can opt for an earth-friendly coffee cup – and save a dime on each tall or grande drink they buy. The Seattle-based coffee company is selling $1 reusable plastic cups in an effort to cut down on paper cup waste and increase the number of drinks it sells in reusable cups by 2015.
Starbucks has sold resuable ceramic, plastic and metal tumblers for some time, but all carried a higher price tag than the new $1 model.
The reusable plastic cups, similar in size and design to the company’s paper cups, will be rinsed with boiling water by Starbucks employees before they’re refilled.
The new cups had a test run in October in 600 stores in the Pacific Northwest.