Soup or Art? Campbell Soup Releases Limited-Edition Tomato Soup Cans

Soup or Art?

To celebrate the 50^th anniversary of Andy Warhol’s 1962 iconic work, 32 Campbell’s Soup Cans, Campbell Soup Company is introducing limited-edition cans of Campbell’s condensed tomato soup with labels derived from original Warhol artwork.

Beginning Sunday, Sept. 2, the 10.75-ounce cans will be available exclusively at Target stores and will sell for$.75, while supplies last, (which should be about as long as Warhol’s famous “15 minutes of fame”).

The four specially-designed labels reflect Warhol’s pop-art style and use vibrant color combinations including orange and blue, and pink and teal.

For his first solo gallery exhibition held inLos Angeles in 1962, Warhol exhibited 32 paintings of Campbell’s soup. Each of the canvases depicted one variety of soup and was displayed side-by-side with like cans of soup on a grocery store shelf. The painting helped launch Warhol’s career and ushered in Pop Art as a major art movement in the United States.

“Campbell’s Condensed soup is an iconic brand. And thanks to Andy Warhol’s inspired paintings, Campbell’s soup will always be linked to the Pop Art movement,” said Ed Carolan, Vice President & General Manager, Campbell North America. “This Fall, to honor the golden anniversary of his first gallery exhibit, we’ll celebrate Warhol and soup by releasing limited-edition Campbell’s Tomato soup cans and making Andy’s art available in the soup aisle of grocery stores.”

The limited-edition cans were produced under license fromThe Andy Warhol Foundation, a not-for-profit corporation that promotes the visual arts.

Campbell has partnered with The Metropolitan Museum of Artin New York as a sponsor of a new exhibit: Regarding Warhol: Sixty Artists, Fifty Years (http://www.metmuseum.org/warhol), which opens at the Metropolitan Museum of Art in New York onTuesday, Sept. 18.

Visit http://artofsoup.com to find a “Pop Art Portrait” photo application as well as other Warhol-inspired games and activities.