Starbucks Introduces Most Expensive Coffee Yet

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Talk about the latte factor.

Starbucks has added Costa Rica Finca Palmilera to its menu.  The new limited edition reserve coffee, Starbucks’ most expensive offering yet, will cost customers as much as $7 a cup.

Those of us here on the East Coast won’t have a chance to try it. The Central American variety, also known as “Geisha,” is available in just 46 stores in Seattle and Portland.

“It’s rare, it’s difficult to grow and it has a very small yield,” says senior brand manager Alisa Martinez. “Because of that, there is limited availability.”

A tall cup  costs $6, while a grande costs $7. Starbucks is selling eight-ounce bags of the coffee for $40, but again, only in its Portland and Seattle stores.

The prices don’t seem to be a problem for the chain’s loyal customers.

Earlier this month, the company offered another Costa Rican Reserve, “Tarrazú Geisha”  in its online store – 450 half pound bags, also priced at $40, sold out in less than 24 hours.

 

 

 

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