Stop & Shop has discontinued its 5 cent per-bag rebate to customers who bring their own bags, according to a letter sent to customers from Joe Kelley, president, Stop & Shop New England division.
The program, which began in 2008, was offered as an incentive to encourage shoppers to reuse bags. Over the years, that activity has plateaued, says Suzi Robinson, Stop and Shop spokesperson.
“We talked with customers and found that while they thought the rebate was nice, it wasn’t necessarily changing their behavior,” says Robinson.
“As a result, we have decided to end the 5-cent reusable bag rebate project and put support behnd other programs that coninue to protect the community and reduce our environmental impact,” the letter read.