Just in time for Valentine’s Day, Biago Cru & Estate Wines has released “Égalité,” a sparkling wine created in support of marriage equality.
“With same-sex marriage now legal in states from Maine to New York and Iowa to Washington, this is a time to recognize the hard-earned progress that has been made in pursuit of equality,” said spokesman Darren Restivo in a press release. “There is no better way to celebrate love, marriage and now equality than with this spectacular sparkling wine.”
Égalité, which is French for “equality,” is both a reflection of the wine’s origin and a celebration of equality for gay Americans. The concept is the result of research by Biagio Cru, as well as input from the gay community.
Restivo says the wine’s name and label were developed through a focus group that brought together gay and straight participants with diverse backgrounds, including leaders in the movement for same-sex marriage.
A crémant from the Burgundy region of France, the wine offers hints of peach and honey blossom and a clean, dry finish.
In celebration of its launch, Égalité made a contribution of $1000 each to The Trevor Project, The Ali Forney Center, Equality Maine, Center on Halsted and the GLSEN and will donate a portion of proceeds from sales to organizations dedicated to helping LGBTQ youth conquer life’s challenges.
Égalité is available nationwide and has a suggested retail price of $23.99. Information: http://www.egalitewines.com/.