The trendy chain launched beta testing of its new College Registry earlier this month. Students-to-be can sign up for extra-long sheets, stylish dorm décor items, electronics and other campus life necessities, then share and manage lists on mobile devices and computers.
“You’ll need all kinds of stuff for college, and Target Gift Registry makes it easy for family and friends to help you get it,” the site’s banner proclaims.
Retailers’ new interest in the college-bound millennial market is simple – graduation gift-giving is big business. According to NRF’s Graduation Spending Survey, Americans will shell out $4.7 billion this year on gift cards, electronic items, apparel and other items.
Target’s college registry is currently online only. Users can create, manage, and share
registries on mobile devices and computers. Gifts can be purchased in stores, but so far, registries can’t be printed or managed from in-store kiosks. TheStreet.com reports that down the road, iPads will be used instead of in store kiosks for registries and iPod Touches will replace traditional scanning guns to select items throughout stores.