Tag Archives: Target

Toms And Target Team Up

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tomsTarget and Toms are teaming up on a limited-edition collection for the holidays.

And yes, there’ll be shoes.

Along with Toms’ signature canvas slip-ons, the line will feature more than 50 items, including home goods, apparel and accessories for women, men and kids – all priced under $50.

Toms’ merchandise will be in all Target stores in the U.S. and Canada, as well as Target.com on November 16.

If this designer-Target mash-up is as popular as some in the past, expect items to sell out quickly.

Target Adds Gift Registry For College-Bound

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targetNeed a gift for a  recent high school graduate? Before you purchase a dictionary or pen-and-pencil set, you might want to check his or her registry.

That’s right, “registry.” Once reserved for newlyweds and new parents, gift registries for college-bound freshmen are available at places like Bed, Bath & Beyond, Dorm Co.,  and now, Target..

The trendy chain launched beta testing of its new College Registry earlier this month.  Students-to-be can sign up for extra-long sheets, stylish dorm décor items, electronics and other campus life necessities, then share and manage lists on mobile devices and computers.

“You’ll need all kinds of stuff for college, and Target Gift Registry makes it easy for family and friends to help you get it,” the site’s banner proclaims.

Retailers’ new interest in the college-bound millennial market is simple – graduation gift-giving is big business. According to NRF’s Graduation Spending Survey, Americans will shell out $4.7 billion this year on gift cards, electronic items, apparel and other items.

Target’s college registry is currently online only. Users can create, manage, and share
registries on mobile devices and computers. Gifts can be purchased in stores, but so far, registries can’t be printed or managed from in-store kiosks.  TheStreet.com reports that down the road, iPads will be used instead of in store kiosks for registries and iPod Touches will replace traditional scanning guns to select items throughout stores.

 

 

Chris March Halloween Wigs Collection At Target

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WITCH (1)Target is going over the top – literally – for Halloween.

The chain has teamed up with fashion and costume designer and former Project Runway contestant Chris March to create an exclusive line of larger-than-life,  molded foam Halloween wigs. The limited-edition collection will be in stores and on Target.com on Sunday, Sept. 15.

GEISHA (2)“I’ve been designing costumes and wigs for more than 20 Mohawkyears and my new collection with Target is so beyond my wildest dreams we couldn’t call it anything but ‘Big Fun,’” said Chris March, in a press release. “The wigs are inspired by fun and iconic characters and will help everyone create unforgettable Halloween costumes.”

March, who has designed costumes for Madonna, Cirque du Soleil, Prince, and Lady Gaga, MONSTEr BRIDE (1)created eight show-stopping styles for the Target collection: Geisha, Greaser, Starlet, Witch, Medusa, Monster Bride, Mohawk and Afro.

Wigs range in price from $15 to $20.

 

Target Now Price Matching Online Retailers

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Target is going head-to-head with top online retailers. The cheap chic giant has initiated a price matching policy that includes Amazon.com, Walmart.com, BestBuy.com, Toysrus.com and Babiesrus.com.

According to Mark Schindele, senior vice president, merchandising operations, the new policy will combine Target’s previous price adjustment and competitor ad match policies into one cohesive Price Match Policy that now includes select online retailers. The new policy is an evolution of the price match that Target offered during the holiday season.

(This past holiday season, Target offered guests the ability to match select online prices in our stores between Nov. 1 and Dec. 16.)

Here’s how it works: Buy a qualifying item at a Target store and find the identical item within seven days on Target.com, Amazon.com, Walmart.com, Bestbuy.com, Toysrus.com or in a local competitor’s printed ad for less, and Target will match the price.

“Guests can confidently shop at Target every day for the best value in retail,” said Gregg Steinhafel, Target Chairman, President and CEO. “We know that our guests often compare prices online.”

Price match can be requested at Target’s Guest Services by bringing the original Target receipt and proof of current price.

Some restrictions apply. For more information, visit Target.com/pricematch.

Ultimate Chick Flick: Target Launches New “Shoppable” Film

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Call it the ultimate chick flick. Target has combined a romantic comedy and shopping into one experience.

The company’s newest marketing stratagy is a “shoppable” short-film, directed by Mad Men’s Phil Abraham and  starring Kristen Bell (“Forgetting Sarah Marshall”), Nia Long (“Big Mama’s House”) and Zachary Abel (“Make It or Break It”).  It debuts on a small screen near you next week.

“Falling for You,” a romantic comedy that takes product placement to a whole new level, can be viewed on computers, cell phones and tablets. It will be released in three five-minute episodes on Oct. 2, Oct. 4 and Oct. 9 at Target.com/FallingforYou.

Viewers will be able to browse, share and buy more than 140 fall fashion, beauty and home items featured in the film as the storyline is unfolding.

“Target has a long history of creating marketing strategies that push boundaries and generate memorable moments in time,” said Shawn Gensch, senior vice president, marketing, Target. “With “Falling for You,” for the first-time ever we created a captivating and energetic experience that allows Target’s guests an opportunity to interact with our product in an entirely new way.”

As Target merchandise appears in the film, items will also be displayed in a scrolling sidebar on the screen. Guests can tag their favorites and share those selections with friends on Twitter, Pinterest and Facebook and/or click on a special icon to purchase items from Target.com.

(Before the film begins, guests will see an on-screen message that explains the process.)

“To me, Target has always represented trendy, affordable, and accessible style,” said actress Kristen Bell, who portrays lead character Amanda. “I’m so pleased to work with Target on this project and to be part of an exciting new concept, which creatively brings style, entertainment and technology together in an unexpected and charming way.”

The film will remain online through Oct. 31. Products will be available while supplies last.

You can see a trailer of the film here.

And a behind-the-scenes video interview with the stars of the film here:

 

 

 

 

 

JK Jemma Kidd Fall 2012 Line at Target

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The new Fall 2012 JK Jemma Kidd products are now in Target stores and online at Target.com.

 24/7 Long-Wear Lip Colour ($15 each)

Hi-Design Eye Colour, NEW Shade: Fame ($14)

I-Conic Eyes Pencil Liner, NEW Shades: Prima Donna and Idol ($14 each)

I-Design Mineral Quads ($17 each)

Instant Lift Skin Perfecting Primer ($24)