Ever wanted to dress like a mail carrier? You could be in luck.
The U.S. Postal Service plans to launch a new line of clothing and accessories under the brand name, “Rain Heat & Snow.”
Inspired by its unofficial motto, “Neither snow nor rain nor heat nor gloom of night stay these couriers from the swift completion of their appointed rounds,” the organization has signed a licensing agreement with Cleveland-based fashion apparel company Wahconah Group, Inc. to create “smart apparel.” (Think hats with built-in Blue Tooth headphones.)
USPS hopes to market the line in premier department and specialty stores and make some money on the deal. The cash-strapped agency recently announced that it will stop Saturday mail delivery as a cost-cutting measure.
“This agreement will put the Postal Service on the cutting edge of functional fashion,” said Postal Service Corporate Licensing Manager Steven Mills in a press release.
“The Wahconah Group is excited to be working with the U.S. Postal Service in launching this all-weather line of clothing,” said CEO Isaac Crawford. “The products will build on the rich American history of this iconic brand, creating specialized apparel for consumers, at affordable prices, delivering something new and exciting that retailers can offer their customers.”
Under the licensing agreement with the Postal Service, Wahconah will first introduce Rain Heat & Snow apparel and accessories for men.
No word yet if there will be a line of matching male bags.