Target Now Price Matching Online Retailers

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Target is going head-to-head with top online retailers. The cheap chic giant has initiated a price matching policy that includes,,, and

According to Mark Schindele, senior vice president, merchandising operations, the new policy will combine Target’s previous price adjustment and competitor ad match policies into one cohesive Price Match Policy that now includes select online retailers. The new policy is an evolution of the price match that Target offered during the holiday season.

(This past holiday season, Target offered guests the ability to match select online prices in our stores between Nov. 1 and Dec. 16.)

Here’s how it works: Buy a qualifying item at a Target store and find the identical item within seven days on,,,, or in a local competitor’s printed ad for less, and Target will match the price.

“Guests can confidently shop at Target every day for the best value in retail,” said Gregg Steinhafel, Target Chairman, President and CEO. “We know that our guests often compare prices online.”

Price match can be requested at Target’s Guest Services by bringing the original Target receipt and proof of current price.

Some restrictions apply. For more information, visit

One thought on “Target Now Price Matching Online Retailers

  1. Emily Collins

    Target most certainly was not price-matching when I last shopped there. They might be matching the other big box stores. I’m pregnant with my third child, and recently found a Prenatal Cradle at a small online retailer called Egan Medical for $20 less than Target was charging for the same exact product.

    I had bought one years earlier during my first pregnancy but threw it away after the second figuring I didn’t need it anymore (third one wasn’t exactly planned).

    Don’t take my word for it though. See for yourself.

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