Adam Horovitz and Michael Diamond, of the groundbreaking hip-hop group The Beastie Boys, responded to the GoldieBlox video and lawsuit in an open letter received by press outlets this morning.
The GoldieBlox ad, which involves three young girls pulling off ridiculous feats of engineering skill to a modified version of the Beastie Boys song “Girls,” has gone viral, receiving more than 8 million YouTube views to date. After receiving complaints from the Beastie’s GoldieBlox went ahead and filed a detailed complaint.
Here’s the full text of the letter from Mike D and Ad Rock:
“Like many of the millions of people who have seen your toy commercial “GoldieBlox, Rube Goldberg & the Beastie Boys,” we were very impressed by the creativity and the message behind your ad. We strongly support empowering young girls, breaking down gender stereotypes and igniting a passion for technology and engineering. As creative as it is, make no mistake, your video is an advertisement that is designed to sell a product, and long ago, we made a conscious decision not to permit our music and/or name to be used in product ads. When we tried to simply ask how and why our song “Girls” had been used in your ad without our permission, YOU sued US.”
Yesterday, the Electronic Frontier Foundation published a persuasive piece about how GoldieBlox’s re-purposed use of the song falls under the broad guidelines of fair use. It’s worth a read. And if you haven’t seen the video yet, you should check it out.