3 Questions With: Rick Richter, CEO Of Ruckus Media Group

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Rick Richter, Ruckus Media Group CEO

The children’s reading app, Ruckus Reader, has been a hit on the iPad since its release in April.  If you browse the top iPad apps in the free books category on iTunes you’ll see an assortment of Ruckus titles — from “My Little Pony” to “Transformers.”

Here’s a bit more information about the Wilton-based company from the CEO, Rick Richter:

How did Ruckus Reader come to fruition?  What was the inspiration?

Mostly it was the arrival of the iPad and enormous engagement we saw with kids and the device.  It seemed like a great opportunity to marry the engagement kids evidenced with a terrific and enhanced reading experience.

You can also check out the YouTube video below where Richter discusses his own personal experiences that inspired him to start Ruckus.

What exciting things can we expect from Ruckus in the future?

Just about anything you can imagine a touch computer can do, we can imagine bringing to children to make reading more fun.  Think speech recognition.  Think fun but educational physics gaming (like Angry Birds).

You’ve already gone after (and done quite well with) tablets.  Are there any other technologies you’d like Ruckus to be involved with?

We would like to have a real presence in smart phones of all kinds, including Android phones and in foreign markets.

You can download any of their apps by searching for “Ruckus Media Group” in iTunes, which will provide you with all of their available titles.

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One thought on “3 Questions With: Rick Richter, CEO Of Ruckus Media Group

  1. jane breskin zalben

    hi rick – i was signing for my new book mousterpiece (neal porter book/roaring brook) for caroline ward yesterday. wendell minor was there and mentioned, as well as a few librarians, this should be an app and moving – which i know. it is on the hornbook blog calling caldecott, a kirkus best books list just out, and getting stars. and i just spoke at the Met for the Ezra Jack Keats Foundation to 75 art teachers who then went upstairs to use the book. I will be speaking at the Barnes and MoMA is carrying the book. i think once you see it, you will see how it might work. a mouse, Janson, who lives in the american wing of a large museum who ventures out and discovers modern art in the galleries. and begins to paint in the style of the great masters – i did a riff and parody on each one.
    so… if you want to talk – you have my e-mail and my number is: 516 944 8590. i did books when you were at s & s for around 10 years….

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