World Wrestling Entertainment (WWE), which of course is located in Stamford, has created quite a presence for itself on social media.
Mashable declared WWE as the Must Follow Brand on Social Media and the Digital Company of the Year in the 2011 Mashable awards. Their main Facebook page has just over 9 million fans as of this writing, and one of their biggest stars, John Cena, is the third most followed U.S. athlete on Facebook only behind Michael Jordan and Kobe Bryant.
I recently had a chance to ask Jason Hoch, WWE’s SVP of Digital Operations, a few questions about their social strategy. Here’s what he had to say:
What has social media meant to WWE as a business? Are you seeing greater interest in the product because of it?
We love the passion and enthusiasm of our fans, and that excitement translates amazingly well with social media. We are constantly surprised by how our fans react online to the action they experience at a live event or on TV. With over 67 million total Facebook followers and 25 million Twitter followers across the WWE brand, that’s comparable to hundreds of sold-out stadium crowds screaming and cheering with us online.
The digital experience is such a natural evolution for us, allowing a constant flow of information and entertainment with fans anytime, anywhere. One of our WWE Superstars Zack Ryder has built a huge following on Twitter and YouTube and he recently did a live Twitter Question and Answer session while parked at an airport in Virginia at 8:30 in the morning. Minutes later, ‘ILoveZackRyder’ was a worldwide trending topic on Twitter. We simply could not have done that type of direct fan engagement even a few years ago and the fans love it.
What is your greatest success so far in the digital world?
We’re proud of the fact that WWE delivers the ultimate digital experience on the platform of our fans’ choosing, be it on WWE.com, Facebook, YouTube, Twitter or any of the emerging platforms. We recently wrapped our biggest WrestleMania event ever, and for the first time, the social experience was at the heart of a truly 360° experience for the fans. The engagement numbers were through the roof (110 Twitter Trending Topics worldwide in five hours) and it has inspired a whole new level of creativity and buzz within WWE on how we can raise the bar with our fans digitally moving forward.
What are your next big social endeavors to look forward to?
There’s been much discussion in the industry about the death of the couch potato. Instead of just passively watching TV, consumers are now watching TV while engaging with their smart phones or tablets. WWE will be launching some new second screen experiences designed to get fans that much more involved in the action, no matter where they are.
I’ll be at a WWE event next month to continue this conversation with Jason and to see some of their social strategies in action.
- -- ADVERTISEMENT --
Digital Happenings in Connecticut
May 2013 M T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
- jason farr on Living Social Information Breach Investigated By AG
- evan on Study: Connecticut In Tech Top 10 Among States
- bessy on Did You Change Your Profile Pic To Support Same Sex Marriage?
- linda on Did You Change Your Profile Pic To Support Same Sex Marriage?
- Paul on Did You Change Your Profile Pic To Support Same Sex Marriage?
- -- ADVERTISEMENT --