Connecticut Firm Wins Under Armour Clothing Challenge

by Categorized: Apps, Connecticut, Uncategorized Date:

By winning a challenge by one of the world’s leading performance clothing manufacturer, Body Biolytics, a Connecticut firm, is positioning as part of the growing wearable computing market.

Body Biolytics, a start-up under MACSEA of Stonington, created electronic monitoring systems which enhance the tracking biological data like heartbeat and motion. Under Armour, the Baltimore based athletic apparel maker, produces a digital fitness performance monitor called Armour39. The device measures activity and transmits the data to a mobile app or wristwatch. The company sponsored a challenge to firms to increase the capabilities of it’s devices. MACSEA makes ship monitoring systems.


Armour39 – Courtesy UnderArmour

Fifty firms entered the contest and five finalists were selected. Body Biolytics was the top finalist with an entry that adapted MACSEA neural network-based health monitoring software . In a press release, Kevin Logan, MACSEA Ltd’s President and CTO, said, “We’re applying the same machine learning technology we use to assess engine health to monitor human performance. In some ways, monitoring a human through sports physiology is simpler than monitoring a diesel or gas turbine engine on a Navy ship, where we’re analyzing data from hundreds of sensor signals in real-time. For fitness and medical applications, we’re only monitoring a fraction of that number of body sensors.”

The firm won a cash prize and stands a chance to partner with UA. Other firms that entered included a nano technology company, and university programs specializing in bio-mechanical engineering.

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