In Case You Missed It: Social Media Now A Must Have In The Political Campaign Toolbox

by Categorized: Connecticut, Social Media Tagged: , Date:

The Courant’s Amanda Falcone reports:

U.S. Senate candidate Linda McMahon‘s campaign tweets regularly, interacts with supporters on Facebook and even uses new social media site Pinterest to highlight things that she likes, such as the cookies she wants to bake for her grandchildren and, of course, the Republican Party.

“We try to keep the message consistent across all platforms,” said McMahon’s spokesman, Todd Abrajano.

But times — and means of communication — have changed since McMahon’s failed bid for a U.S. Senate seat two years ago. Her 2010 campaign spent most of its time and effort on more traditional campaign strategies like television commercials. Facebook wasn’t as widely used by voters, most did not tweet and Pinterest didn’t exist.

You can read the full story here.  And check out a gallery of politicians on Twitter here.

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