Is Yahoo Looking For The Cool Factor In Tumblr?

by Categorized: Social Media Date:

Yahoo may be shopping for some cool new clothes. The internet firm is exploring an investment or outright purchase of Tumblr.

But sources said that interest has gotten stronger more recently, coming at the same time as Tumblr has been stepping up its efforts to raise a large funding round that could value the New York company at $1 billion. In a series of fundings since 2007, Tumblr has raised $125 million so far, at a reported valuation of $800 million.

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