Netflix might not be killing TV just yet.
The study is based on data collected from about 10,000 TiVo subscribers who opted to have their viewing habits recorded from November 2012, to April 2013, and concluded that Netflix is used in addition to traditional TV, rather than a replacement for it.
According to the press release, “Of the survey respondents 57% stated that they subscribe to Netflix and 18% had watched “House of Cards.” 50% also reported they subscribe to Amazon and 18% to Hulu Plus. 8% subscribe to all three over the top services.”
Additionally, TiVo found that Netflix subscribers are much more likely to watch premium dramas such as AMC’s Homeland. Consumers that watched House of Cards on Netflix watched 85% more HBO than households that did not.
The study also stated, “House of Cards” households watched Showtime’s “Homeland” 125% more than those who don’t use Netflix.” It also compares the data with the Netflix user base that took part in the study. “Netflix households viewed Showtime’s “Homeland” 26% more than those who don’t use Netflix.”
AllThingsD notes that the results fall in line with Netflix CEO Reed Hasting’s opinion that Netflix is currently an addition, rather than a replacement for traditional television.
Photo Courtesy of TiVo