New Regulations Regarding Liquor Ads On Social Media

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The Alcohol and Tobacco Tax and Trade Bureau has established new guidelines for liquor companies that use social media.

Social media is another form of advertising and messages there there should be treated as such according the the agency.

Now, companies that advertise beverages on social networking sites, blogs, mobile applications and video sharing sites like YouTube will have to include mandatory statements on their profile or brand pages and refrain from making prohibited statements, such as false health claims.

 

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