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theverge.com “Yahoo has officially announced that it will acquire Tumblr in a $1.1 billion cash deal expected to close in the second half of the year, and will keep Tumblr’s David Karp on as CEO. “Per the agreement and our promise not to screw it up,” Yahoo says in its press release, “Tumblr will be independently operated as a separate business.” In one of its first acts of business, Yahoo has moved its official blog to yahoo.tumblr.com.”
engadget.com “A frankly worded press release says that this arms-length arrangement will help Yahoo “not to screw it up” and promises that the 300 million monthly visitors to the blogging site will continue to experience Tumblr’s “irreverence, wit, and commitment to empower creators.” If all this is to be believed, those who have allegedly fled to WordPress, for fear of Tumblr being shut down or re-versioned, may have slightly jumped the gun.”
In a somewhat odd press release, Yahoo promises it will not “screw up” the popular microblogging service.
techcrunch.com “With a lot of negative comments coming in from Tumblr users in lead-up to the deal, and some competitors claiming that they’re witnessing a kind of exodus from Tumblr as a result, Karp has also weighed in with his own announcement about the deal, emphasizing the same independence line: “We’re not turning purple,” he wrote.”
latimes.com “It’s the biggest — and riskiest — deal yet for Yahoo Chief Executive Marissa Mayer, who is trying to make pioneering Internet company relevant to younger generations who have gravitated to other services and to mobile devices.”
nytimes.com “The board of Yahoo, the faded Web pioneer, agreed on Sunday to buy the popular blogging service Tumblr for about $1.1 billion in cash, the companies announced Monday, a signal of how the company plans to reposition itself as the technology industry makes a headlong rush into social media.”