An article on Forbes.com makes a compelling case as to why schools need to embrace Twitter for getting their story out there.
1) More and more smart phones means Twitter is the way news is communicated. Get on board or be left behind.
2) Parents likely have choices for where to send their kids to school. A school that shows effectiveness in communicating it’s message shows they are taking an active role in that dialogue.
3) There’s very low cost of entry.