Half of the entertainment content viewed on a smartphone is through YouTube according to a study by a mobile analytics firm as reported on Re/code.
Flurry says that the video arm of Google dominates the moblie market alond with Facebook and it’s properties.
The typical U.S. consumer devotes 2 hours and 42 minutes a day to their smartphones or tablets, up 4 minutes from March 2013. Apps have eclipsed the mobile web, accounting for 86 percent of the average mobile consumer’s time.
That’s a pretty good return on Google’s 2006 purchase of the video site.