Soon To Be Named Conference Now Named American Athletic Conference

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From the Big East (current)..:the name of the new conference going forward…

PROVIDENCE, R.I. — The current Big East Conference has announced that it will be renamed the American Athletic Conference and will rebrand as such across all platforms, associations and media at the conclusion of the 2012-13 sports seasons. The announcement was made today by Commissioner Mike Aresco after unanimous approval by the Conference’s Board of Directors.

“We worked with our institutions, sports marketing experts, media partners, and also solicited opinions and reactions from collegiate sports fans to create a compelling list of names,” said Aresco. “Versions that included the word ‘American’ led every list. American Athletic Conference represents a strong, durable and aspirational name for our reinvented Conference.
“We engaged our fans through social media and focus groups in multiple cities, and we conducted extensive quantitative research,” Aresco added. “We also received terrific input from our partners at ESPN and CBS Sports. Our name is a nod to tradition, but at the same time makes clear our determination to be a Conference with national impact and appeal. The American Athletic Conference will represent core American values of optimism, energy, growth and innovation. We have a broad geographical footprint that represents unity as well as diversity.”

“Our exciting new name is the result of a thorough process that has energized our Conference,” said Judy Genshaft, President of the University of South Florida and Chair of the Executive Committee. “The American Athletic Conference brand will embody the values of competition and sportsmanship that our student-athletes have always exemplified.”

“The American Athletic Conference is a brand that suggests a national scope and quality membership,” said Burke Magnus, Senior Vice President, College Sports Programming, ESPN. “It is an exciting time for the new conference and ESPN looks forward to our future together.”

“We congratulate the American Athletic Conference on the selection of a terrific new name for college sports,” said Sean McManus, Chairman, CBS Sports. “We look forward to partnering with The American as they introduce their new brand and increase their presence as a conference going forward.”

Beginning with the 2014-15 academic year, the American Athletic Conference will consist of the University of Central Florida, the University of Cincinnati, the University of Connecticut, East Carolina University, the University of Houston, the University of Memphis, Southern Methodist University, the University of South Florida, Temple University, Tulane University and the University of Tulsa. The U.S. Naval Academy will become a football-only member in 2015. With 12 football schools in the fold by 2015, it will play a football championship game.
A full set of marks for the American Athletic Conference will be presented in the coming weeks.

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32 thoughts on “Soon To Be Named Conference Now Named American Athletic Conference

  1. ROADRUNNER

    Agree DC ..valid point..a case could be made that the additions to the newly formed AAC are better from a football perspective. Syracuse and Pitt have not made ANY noise on the football scene for over a decade. Though many of us may not have heard of Eastern Carolina, their football team fills their 40k plus stadium … I would argue that the teams in the AAC DESIRE to prove themselves and earn the respect..They will play with the passion to get out of the shadows of the “Goliath” programs and be known as the so called “Davy” programs”. I recently saw the AAC out of conference schedule, and all of the teams have have scheduled “Goliath” program teams from the BiG, SEC the BIg 12 and a few “want-a-be” Goliath’s teams from the ACC (Arrogant Can’t Compete) conference ..is that a comment comming from a fan feeling like his team was spurned?? Maybe so.. But hey it’s fuel for UCONN and the rest of our Brethren conference members to beat them into respect.. Why not??..Miami and BC haven’t done squat as of recently. Actually, BC’s only claim to fame in my eyes was Flutie. Anyway, as DC indicated, a case could certainly be made that the incoming teams are better quality football programs. There is a common thread with all the teams comming in as my observation only. They have ALWAYS lived in the shadows of the Goliath’s programs. (Temple), for example, lives in the shadows of Penn St and Pitt..(SMU) in the shadow of Texas, Texas AM, Texas Tech, (TULSA)in the shadow of Oklahoma and Oklahoma state, (Cincinnati)..the shadow of OHIO State..(Eastern Carolina) in the shadow of North Carolina , NC STATE, and Clemson. (Tulane) like UCONN, wedged between two major college football markets…ALL THE Programs have that same geographic similarity in that sense and the desire to win and be recognized. There’s power in numbers, and as long as we schedule those “Goliath” so called programs and win, we will be just fine..I believe the AAC has an excellent opportunity to get “OUT OF THE SHADOWS” so to speak.. Instead of being called the “BIG LEAST” like in the past, ESPN Sports Center could be referring to the AAC as the “DC” (sorry not you Dennis), but rather, the (Davy conference)or the “GSC” (Goliath Slayer Conference)…Corny?.Maybe…just having some fun with it..I Agree with DC, however, that a case could be made that the additions to the newly formed conference are actually better from a football perspective. Syracuse and Pitt have not made ANY noise on the football scene for over a decade. Though many of us may not have heard of Eastern Carolina, their football team fills their 40k plus stadium … I would argue that the teams in the AAC DESIRE to prove themselves and will earn the respect..They will play with the passion to be the “Davy that Slaid Golith” mentality. The Recently posted AAC’s schedule has ALL of the teams with schedules that include “Goliath’s”.. teams from the BiG, SEC the BIg 12 and a few from the ” want-a-be” Goliath’s of the ACC (Arrogant Can’t Compete) conference ..is that a comment comming from a fan feeling like his team was spurned?? Maybe so.. But hey it’s fuel for UCONN and the rest of our conference brethren to beat them into respect.. Why not??..Miami BC .. They haven’t done squat as of recently, actually, BC’s only claim to fame, in my eyes was Flutie. Anyway, a case could certainly be made that the incoming football teams are better quality football programs. There is a common thread with all the teams comming in from just an observation stand point, They have ALWAYS lived in the shadows of the Goliath’s programs (Temple) In the shadows of Penn St and Pitt..(SMU) Texas, Texas AM, Texas Tech, (TULSA) Oklahoma and Oklahoma state, (Cincinnati)..the shadow of OHIO State..(Eastern Carolina) in the shadow of North Carolina , NC STATE, and Clemson,(Tulane) like UCONN, wedged between two major college football market states …all Programs have the same desire to win and be recognized. There’s power in numbers and as long as we schedule those “Goliath” so called programs and win, we will be just fine..I believe the AAC has an excellent opportunity to get “OUT OF THE SHADOWS” so to speak.. Instead of being called the “BIG LEAST” ESPN Sports Center could be referring to the “AAC as the “DC” or the “Davy conference” or the “GSC” (Goliath slayer conference” ..Corny? Maybe .. But there is some truth to it.. If I was a player on one of the teams in the AAC,I would want to play the so called “Goliath’s ” and send them home packing..UCONN had the last laugh against Notre Dame and in my “MAN CAVE” UCONN’s banner hangs above theirs If I was a player on one of the teams in the AAC,I would wAgree DC ..valid point..a case could be made that the “other teams ” are part of the conference are better from a football perspective. Syracuse and Pitt have not made ANY noise on the football scene for over a decade. Though many of us may not have heard of Eastern Carolina, their football team fills their 40k plus stadium … I would argue that the teams in the AAC DESIRE to prove themselves and earn the respect..They will play with the passion to be the “Davy that slaid Golith”…recently saw the AAC ‘s teams out of conference schedule and all of the teams have on their schedules “Goliath ” teams from the BiG SEC the BIg 12 and a few ” want-a-be Goliath’s from the ACC (Arrogant Can’t Compete) conference ..is that a comment comming from a fan feeling like his team was spurned?? Maybe so.. But hey it’s fuel for UCONN and the rest of our conference teams to beat them into respect.. Why not??..Miami BC .. They haven’t done squat as of recently, actually, BC only claims to fame in my eyes was Flutie. Anyway a case could certainly be made that the incoming teams are better quality football programs. There is a common thread with all the teams comming in.. They have ALWAYS lived in the shadows of the Goliath’s programs (Temple) In the shadows of Penn St and Pitt..(SMU) Texas, Texas AM, Texas Tech, (TULSA) Oklahoma and Oklahoma state, (Cincinnati)..the shadow of OHIO State..(Eastern Carolina) in the shadow of North Carolina , NC STATE, and Clemson.(Tulane) like UCONN, wedged between two major college football market states All the Programs have the same desire to win and be recognized. There’s power in numbers and as long as we schedule those “Goliath” so called programs and win we will be just fine..I believe the AAC has an excellent opportunity to get “OUT OF THE SHADOWS” so to speak.. Instead of being called the “BIG LEAST” ESPN Sports Center could be referring to the “AAC aka..the “DC” or the “Davy conference” or the “GSC” (Goliath slayer conference” ..Corny? Maybe .. But there is some truth to it.. If I was a player on one of the teams in the AAC,I would want to play the so called “Goliath’s ” and send them home packing..UCONN had the last laugh against Notre Dame and in my “MAN CAVE” UCONN’s banner hangs above theirs .. ant to play the so called “Goliath’s ” and send them home packing..UCONN had the last laugh against Notre Dame and in my “MAN CAVE” UCONN’s banner hangs above theirs .. So yes, a case could be made.

  2. Pam

    I think they should call it the American Coast Conference then they can be in their own ACC since the other one won’t invite them.

  3. Dick

    Been a UCONN fan since basketball was played in the “Cage” At that time student IDs allowed no fee entry to all sports. As many have said, “It’s all about the $$” Need to find some way to get more students to attend ALL Uconn sports. We can’t even fill up Gampel for all games???

  4. jack54

    Many disparage the quality of teams in the AAC. UConn better beat these teams, or there will be a lot of egg on our faces. Losing to these teams will really destroy our image, and damage any chances of moving to a better conference.

    1. dconner Post author

      @Jack54, minus a couple teams, namely Memphis and Tulane…Could there be a case made that football wise, the conference might be a little better than when Pitt, Sye were in and eventually Rutgers? Can there be a case made. There can’t be one made one in basketball, no, but football, I think you can

          1. Navin R. Johnson

            With exception of Mephis and Tulane. That’s the way I read it. It might not be what you ment.

  5. Eric

    What can is say other then it could be worse. I am not sure this rebrands us in a positive or negative way since we are still the same “Misfit Toy” conference. Only 16 days until Judgement Day for Maryland and the ACC. If they don’t get it reduced B1G holds at 14 for time being because other conference teams will not leave at at $50 million price tag.

  6. Joe Griffin

    Confusing initials AAC/ACC
    Des, we should start using the moniker
    2AC from now on to distinguish ourselves from the A2C!

  7. joesimsbury

    @UConnJack

    I think the Guv is doing what he can. As far as Herbst and Manuel are concerned, I think Herbst is doing a great job with the university generally. What a breath of fresh air compared to Hogan! However, the jury is out on Manuel – we’ll see. Also, I certainly hope the UConn BOT are working the back channels to get us out of this mess?

    1. UConnJack

      Joe, although I do not agree with all of your comments regarding the athletic side of things, I do agree that Pres. Herbst is in her element insofar as academics are concerned. I’m not certain how you can say that the Guv is doing what he can w/o having inside info. I only stated what I did because I measured it against what actually is NOT happening. In any case, I do like and agree with your final comment and also hope that more is happening in the background.

      1. joesimsbury

        @jack

        I think the Guv feels the pressure on this issue. I don’t think its fair, it should on Manuel first.

        May I digress? Can we talk Rutgers for a moment? Has Rutgers taught us it is better to sweep problems under the rug if you are being considered for the B1G and the big profit share it brings? Raise your hand if you think Rutgers’ administrators kept the savage behavior of Rice a secret from the B1G so there would be no questions raised about the ethics and quality of Rutgers as a B1G member. Simple question – if Delaney knew what was going on with Rice, would he pushed for Rutgers? Especially after Penn State?

    2. Jay

      I see a better football schedule. (ooc). and he hasn’t come up witha 10 year deal with all away games!!!!

  8. Ray Martineau

    No matter what name you give the new conference, they still have to prove themselves at every level. I will give it a chance only because UCONN is in it. For our future whatever happens happens.
    Ray M. from Ohio.

  9. UConnJack

    @UConnJac …. forget about the Gov doing anything in this matter. He’s already shown he couldn’t care less about getting us into a better conference. Had he cared, it would not have been a stretch for him to do a little arm twisting with the guys over at ESPN. His “First 5″ initiative gave them a ton of taxpayer $$’s and all the residents got out of it was a gentle push by ESPN for Syracuse, Pitt & Louisville to get the invites. As far as Herbst and Manuel – strictly non-players in a pro league!!

  10. UConn Jac

    I like the name and the pay off from the Catholic 7 for the old name rights; but am having difficult time digesting $2 mil not $4 mil a year per school a year for 6 years. Susan Herbst and Warde Manuel I hope will put out a positive spin on this; and behind the scenes work with Govenor at a feverish pitch to get UCONN into a better Conf. in 2 or 3 years!

  11. FrankyB

    I like it. It is a lot better than those conferences that use a number that is different from the number of teams in them. I like the patriotic sound and the fact that it is at the beginning of the alphabet when listing conferences. I am strongly pulling for the AAC!

  12. RST

    Not bad. Doesn’t knock one’s socks off, but then all the good names were already taken.

  13. Matt

    North

    Connecticut, Cincinnati, Temple, Navy, Memphis, East Carolina

    South

    Tulane, UCF, USF, SMU, Houston, Tulsa

    Well it could be worse, keep raiding the other conferences. Four more decent teams wouldn’t be a bad thing

    1. RST

      The could have called it the American South Conference as only four schools are located above the Mason Dixon Line, and two of those are in what were considered border areas.

      1. Adam

        Actually only UConn and Temple are north of the Mason-Dixon line. Cincinnati and Navy are south of that line, despite being in what are today usually considered “Northern” states.

        1. Matt

          Hopefully the conference expands it’s north eastern presence. However, there aren’t many quality north eastern teams to be had. Buffalo and UMass could be considered but they leave a lot to be desired.

          1. Matt

            Army as well if the AAC is looking for another football only. Marshall could be a fit but still not all that north.

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