UConn’s win over Notre Dame in the NCAA Women’s National Championship earned a 2.8 US rating, the highest for any ESPN women’s college basketball game in a decade. The rating is the highest for the sport since Connecticut’s victory over Tennessee for the 2004 title earned a 3.5.
The match-up averaged 3.21 million households and 4.27 viewers (P2+) – fourth and sixth best, respectively, since ESPN began televising the women’s championship in 1996. In addition, the 2.8 rating represents an increase of 40 percent over a 2.0 a year ago for UConn over Louisville.
In addition, nearly 100,000 fans turned to WatchESPN for the traditional telecast and the special ESPN3 Surround production of the match-up. Those 100,000 thousand fans generated 3,800,000 minutes on the game, both all-time highs for a women’s college basketball game. Additionally, the game generated the most minutes viewed for an ESPN3 Surround production to date.
Among the metered markets, Hartford/New Haven led the way with a 29.3 rating, making it the market’s highest overnight for a program on cable in 2014. Nashville was the second highest-rated market with a 6.8 followed by Knoxville (6.0), Louisville (5.5), Indianapolis (4.8), Raleigh-Durham (4.7), Providence (4.6), New York (4.6), Memphis (4.5) and Greenville (4.5).