WNBA’s Summer Hoops Campaign Kicks Off

by Categorized: WNBA Date:

Hey everyone, just wanted to bring your attention to an initiative the WNBA is currently sponsoring that may impact you in some small way.

WNBA Summer Hoops tips off with the signature WNBA Cares Week beginning today. WNBA teams will incorporate WNBA Summer Hoops and outdoor activities into their events, showcasing their commitment to the communities in which they live, learn and play, and building excitement for the summer season.

As part of WNBA Summer Hoops, Operation Orange will launch in multiple WNBA markets. Teams will “take over” outdoor basketball courts in public areas during WNBA Tip-Off presented by Boost Mobile between May 16 and May 26.

The “takeovers” will include transforming courts into everything orange including the nets, and stenciling courts and surrounding pavement with the WNBA logo. All participants including team members, local personalities, group leaders, youth organizations and fans of all ages will participate in the cleanup using orange work gloves and orange garbage bags. Fans will also be encouraged to find the orange nets in their neighborhoods and upload photos to social media and WNBA.com with the opportunity to win WNBA prizes.

Set to tip off and begin running this weekend during the second-round games of the 2014 NBA Playoffs as well as on NBA TV, the new WNBA spot, WNBA Summer Hoops (http://www.wnba.com/video/wnba/2014/05/08/wnbasummerseasonpromoV2mov-3263662) welcomes fans to basketball’s summer season. It will continue to air throughout the season during WNBA games and on NBA TV. In addition, the WNBA Summer Hoops graphic elements, including a new icon and hashtag (#summerhoops), will be used in promos and videos for broadcast, social media and in-arena throughout 2014. Extensive coverage of the campaign will also be provided on WNBA.com and team websites,

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